Privacy Policy
PRIVACY POLICY
Reyliff LLC | Effective Date: January 1, 2025 | Last Updated: May 2025
1. Introduction and Scope
Reyliff LLC ("Reyliff," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy governs the collection, use, disclosure, and protection of personal data obtained through our website located at reyliff.shop, our mobile applications, our WhatsApp customer service channel, and any other digital or physical touchpoints associated with the Reyliff brand (collectively, the "Services").
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms herein, you must discontinue use of our Services immediately.
This Policy applies to all users, customers, Founder Club members, and visitors worldwide, with specific provisions for residents of the United States, the European Union, and the State of California.
2. Information We Collect
Reyliff collects personal information through multiple channels to provide, improve, and personalize our Services. The categories of information we collect include:
2.1 Information You Provide Directly
When you create an account, place an order, join the Founder Club, or contact our customer service team, we collect: full name, billing and shipping address, email address, telephone number (including WhatsApp number), date of birth (when voluntarily provided for promotional purposes), payment information (processed exclusively through Shopify Payments or other certified payment processors — we do not store raw card data), and any communications you send to us.
2.2 Information Collected Automatically
When you visit our website, we automatically collect: IP address and approximate geographic location, browser type and version, device type and operating system, pages visited and time spent on each page, referring URLs, click patterns and navigation behavior, and session identifiers. This information is collected through cookies, web beacons, pixel tags, and similar tracking technologies.
2.3 Information from Third Parties
We may receive information about you from third-party sources, including: Shopify (our e-commerce platform), Meta Platforms (Facebook/Instagram/WhatsApp) when you interact with our social media or advertising campaigns, Google Analytics and Google Ads, email marketing platforms, and payment processors. This information is combined with data we collect directly to create a more complete profile for service delivery and marketing purposes.
3. Use of Cookies and Tracking Technologies
Reyliff uses cookies and similar tracking technologies to enhance your experience on our website. The types of cookies we use are as follows:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, shopping cart, authentication | Session |
| Performance | Analytics, page load optimization | Up to 2 years |
| Functional | Language preferences, personalization | Up to 1 year |
| Targeting/Advertising | Retargeting ads, conversion tracking | Up to 2 years |
You may manage your cookie preferences through your browser settings or through our cookie consent banner. Please note that disabling certain cookies may affect the functionality of our Services. Opting out of targeting cookies will not remove advertising; it will make the advertising you see less relevant to your interests.
We use the following third-party analytics and advertising tools: Google Analytics 4, Meta Pixel, Shopify Analytics, and Klaviyo. Each of these services operates under their own privacy policies, which we encourage you to review.
4. How We Use Your Information
Reyliff uses the personal information we collect for the following purposes:
Order Fulfillment and Customer Service. To process your orders, arrange shipping and delivery, handle returns and refunds, and respond to your inquiries through all official channels including email, WhatsApp, and social media.
Account Management. To create and maintain your customer account, manage your Founder Club membership, track your purchase history, and apply your applicable discount tier.
Marketing and Communications. To send you promotional emails, SMS messages, and WhatsApp notifications about new products, special offers, Founder Club updates, and brand news — but only when you have provided explicit consent or where permitted by applicable law. You may opt out of marketing communications at any time by clicking "Unsubscribe" in any email, replying "STOP" to any SMS, or contacting us directly.
Fraud Prevention and Security. To detect, investigate, and prevent fraudulent transactions, unauthorized access, discount abuse, chargeback fraud, and other illegal or prohibited activities as defined in our Terms and Conditions.
Legal Compliance. To comply with applicable laws, regulations, court orders, and government requests, and to enforce our legal rights and contractual obligations.
Business Analytics and Improvement. To analyze usage patterns, measure the effectiveness of our marketing campaigns, improve our product offerings, and make data-driven business decisions.
5. Email Marketing and SMS Marketing
5.1 Email Marketing. By creating an account or placing an order on reyliff.shop, you may be enrolled in our email marketing program. You will receive transactional emails (order confirmations, shipping notifications) regardless of your marketing preferences. Promotional emails are sent only with your consent. You may unsubscribe at any time using the link provided in every marketing email.
5.2 SMS Marketing. If you provide your mobile phone number and consent to SMS marketing, you may receive text messages about promotions, product launches, and Founder Club updates. Message and data rates may apply. You may opt out at any time by replying "STOP" to any message. For help, reply "HELP." Consent to SMS marketing is not a condition of purchase.
5.3 WhatsApp Communications. Our AI-powered customer service agent operates through WhatsApp. By initiating contact with our WhatsApp number, you consent to receiving automated and human-assisted responses. We do not use your WhatsApp number for unsolicited marketing without your explicit consent.
6. Shopify Payments and Payment Data
All payment transactions on reyliff.shop are processed through Shopify Payments, a PCI DSS-compliant payment processing service operated by Shopify Inc. Reyliff does not store, transmit, or have access to your full credit card numbers, CVV codes, or other sensitive payment credentials. Payment data is encrypted and handled exclusively by Shopify Payments and its banking partners. For information about how Shopify handles your payment data, please review Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.
7. Disclosure to Third Parties
Reyliff does not sell your personal information to third parties. We may share your information with:
Service Providers. Companies that assist us in operating our business, including Shopify (e-commerce platform), shipping carriers (USPS, UPS, FedEx, DHL), email and SMS marketing platforms, customer service tools, and analytics providers. These parties are contractually obligated to use your information only for the purposes we specify.
Legal and Regulatory Authorities. When required by law, court order, or government regulation, or when we believe disclosure is necessary to protect the rights, property, or safety of Reyliff, our customers, or the public.
Business Transfers. In connection with a merger, acquisition, sale of assets, or other corporate transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
We do not share your personal information with third parties for their own marketing purposes without your explicit consent.
8. Data Security
Reyliff implements industry-standard technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted through our website, secure server infrastructure managed by Shopify and our hosting providers, access controls limiting employee access to personal data on a need-to-know basis, and regular security audits and vulnerability assessments.
Despite our best efforts, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. In the event of a data breach that affects your rights or freedoms, we will notify you and relevant authorities as required by applicable law.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you |
| Correction | Request correction of inaccurate or incomplete information |
| Deletion | Request deletion of your personal information ("right to be forgotten") |
| Portability | Request your data in a structured, machine-readable format |
| Objection | Object to processing of your data for marketing purposes |
| Restriction | Request restriction of processing in certain circumstances |
| Withdrawal of Consent | Withdraw consent for marketing communications at any time |
California Residents (CCPA/CPRA). California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising privacy rights.
To exercise any of these rights, please contact us at privacy@reyliff.com or through our official customer service channels. We will respond to verified requests within 30 days.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically: customer account data is retained for the duration of your account plus 3 years; order and transaction records are retained for 7 years for tax and legal compliance; marketing preferences and consent records are retained for 5 years; and anonymized analytics data may be retained indefinitely.
11. International Data Transfers
Reyliff is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Services, you consent to such transfers. We ensure appropriate safeguards are in place for international transfers as required by applicable law.
12. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@reyliff.com and we will take prompt action to delete such information.
13. Changes to This Policy
Reyliff reserves the right to update this Privacy Policy at any time. We will notify you of material changes by posting the updated Policy on our website with a new effective date and, where appropriate, by sending you an email notification. Your continued use of our Services after the effective date of any changes constitutes your acceptance of the updated Policy.
14. Contact Information
For privacy-related inquiries, requests, or complaints, please contact:
Reyliff LLC — Privacy Department
Email: privacy@reyliff.com
Website: reyliff.shop
WhatsApp: +1 (786) 784-9889
We are committed to resolving privacy concerns promptly and transparently.
This Privacy Policy was drafted to meet the requirements of applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), CAN-SPAM Act, TCPA, and relevant FTC guidelines.